Our story

We started with a simple observation: shopping for intimate things either felt cheap, or cost too much. Bright-lit sex shops on one side, boutique price tags on the other — and nothing in between that felt calm, private and a little indulgent.

So in 2020, from the Netherlands, we set out to build that in-between: fair prices without the inflated tags, a modern store that actually works, and service that treats you like the only customer. Demand grew faster than we expected — and market by market, language by language, Deluxerie spread across Europe.

Not a boutique. Something better.

We're not a hand-picked edit of forty pieces. We're 5,000+ of them — lingerie, intimates, toys, beachwear and more, in every size, style and mood. Whatever you're into, it's probably here; whatever you're curious about, there's a first step for it. Endless choice, honest prices, no fake discounts.

Service we'd want ourselves.

Write to us any day of the week — weekends included — and a human who can actually fix things replies. We're flexible where it matters, understanding by default, and we genuinely believe our service can stand next to brands ten times our price. Don't take our word for it: read our reviews on Trustpilot or across every Deluxerie store.

European, proudly.

Every Deluxerie store runs in its own language, on its own local domain — because intimate shopping should feel close to home. We're a European brand with European standards, built and operated in the Netherlands. The next chapter is the rest of the world.

And the rest of the story is yours.